User Experience Design

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Programme description

Created in cooperation with Onet-RASP, Poland’s largest new media company.  The programme’s lecturers are practitioners with current working knowledge in the area of design and interactive business.

Interaction is the essence of all user experiences. It is the conversation between your product and your user, and if the conversation is boring, your user will leave and talk to someone more interesting.”[1]

 

The specialization User Experience Design: designing interaction is aimed at people who want to design new services and digital products for the global market.

The course combines three essential elements needed for successfully implementing interactive projects in global competitive conditions:

  1. knowledge of business mechanisms, including the market of new media,
  2. international project challenges for the product designer and global standards when seeking project funding,
  3. professional preparation towards the design of mobile applications, websites and other user interfaces.

Our new approach in teaching user experience (UX) subjects combines hard designing skills with the ability to think about global business at every stage of the design.

The programme was created specifically from the perspective of work in an international environment that demands essential language and negotiating skills.

Thinking about interaction during the design process is the key to understanding the needs of users.

The art of design is too often separated from a profound understanding of business aspects. This is expressed in the perception of the role of designers putting a business vision into practice in other parts of the company. This model is increasingly broken by a start-up culture that not only demands multiple competencies but also, above all, can be observed in the growing role of creative approaches to business challenges. Today’s market requires a new approach in which designers are actively involved in shaping the vision of product development and services. Companies that understand the importance of the design process in business are now experiencing the most success.

Every component of Snapchat, Facebook, and sites such as the New York Times, CNN and Onet are designed and tested by User Experience Design specialists who understand both the user’s needs and the business goals of companies. It is, indeed, their challenge to link the latter two objectives from the design of website architecture to the way in which advertisements are shown.

Designing in new media requires knowledge of the cultural contexts and the different expectations of users from different regions of the world as every media activity on the internet should be seen as global communication.

User Experience Design Studies trains its participants to become versatile designers with a focus on practical skills. Furthermore, a lot of attention is paid to the field of international business that is today the driving force of a start-up culture, which seeks new business models and strives for cross-border market expansion.

Classes devote a lot of time studying co-operation and work in multicultural project teams. This allows students to acquire a wide array of competences that will enable them not only to function in specialized teams in the future, but also to progress to higher levels of management.

Once graduated, alumni will be able to work in an international environment, in almost any area linking creativity with new media; they will possess both practical design skills and a deep understanding of key business and technology trends.

 

For whom?

This specialization is aimed at those who plan to pursue an international career and are interested in design — as it broadly understood — in interactive channels. Today, this process equally involves web design, interactive street advertising, web advertising, and the touch interface of mobile devices.

People who have already had experience in international business, graphic design, web-based or mobile visual applications will also find this degree programme of useful and relevant. The same is true for those who are only planning their careers and who are interested in interactive media with the ambition to be involved in the scenario building section, not just the visualization per se.

As part of our classes we work in groups with students getting together in teams that complement each other’s competencies. While not every student will be able to produce a non-linear film independently, all students will gain the skills necessary to accomplish almost any interactive media project.

This degree course is open to anybody with the following three characteristics:

  1. aesthetic sensitivity allowing the person to evaluate the visual aspects of the message,
  2. the ability to think analytically, necessary to assess how far objectives have been met with the necessary tools of expression,
  3. willingness to work in an international environment (including a sound knowledge of English).

Students will master the complete set of professional tools during their studies. This means that while knowledge of such tools as Adobe Photoshop, Illustrator, Premiere, and After Effects is recommended, it is not a prerequisite for entry.

 

Profile of the typical graduate

A graduate of this degree programme is able to work in an international environment in any area of new media where it is important to create, evaluate or modify interactive products. He or she will have the skills to plan projects from a business angle and be aware of the most important market mechanisms globally. He or she will have the skills needed to run their own design company, to manage a start-up in a larger team, to work in an advertising agency department, or to work in the communications department of some of the largest corporations. In every case, they will be a valuable member of a team. Graduating with a degree in User Experience Design is the first step in the development of an international career as Creative Director, Product Designer, Film Producer or Multimedia Producer.

 

[1] Interaction Design Best Practices. Mastering Words, Visuals, Space. Jerry Cao, Kamil Zięba, Matt Ellis. (Creators of uxpin.com – one of most successful Polish startups providing UX tools for users around the world).

 

Projekt Innovation & Enterpreneurship – challenges and opportunities współfinansowany jest ze środków Unii Europejskiej w ramach:
Programu Operacyjnego Wiedza Edukacja Rozwój 2014-2020;
Osi priorytetowej III: Szkolnictwo wyższe dla gospodarki i rozwoju
Działania 3.3. Umiędzynarodowienie polskiego szkolnictwa wyższego

Więcej informacji o projekcie: https://www.civitas.edu.pl/collegium/uczelnia/projekty-rozwojowe/aktualne-granty/miedzynarodowe-programy-ksztalcenia


Kontakt:
Dział Rekrutacji Collegium Civitas
tel. 22 656 71 89
email: rekrutacja@civitas.edu.pl

pokój 1210, Pałac Kultury i Nauki, 12 piętro
plac Defilad 1, 00-901 Warszawa