Social Media Marketing
Rekrutacja na tę specjalność zakończona.
Zobacz, na które specjalności trwa rekrutacja: studia niestacjonarne II stopnia
Rodzaj studiów:II stopnia (magisterskie uzupełniające)
Czas trwania studiów:2 lata (4 semestry)
Are you interested in marketing and advertising? Would you like to formulate image strategies for recognized world brands? Enrol for a degree in Marketing in Social Media to gain comprehensive marketing knowledge as a management process. You will learn how to use social media to effectively promote companies, brands, political parties, public institutions, or non-governmental organizations. The curriculum is conducted in English, which means you can improve your language skills and increase your chances of finding a dream job in an international environment.
You will acquire the following skills:
- how to use modern marketing techniques, especially those for social media;
- how to prepare and implement strategies in social media;
- how to creating campaigns and build relationships in social media;
- how to use marketing research instruments and tools;
- how to analyse the company’s image and effectuate changes to it;
- how to brand a product and a company;
- how business organizations communicate with market participants, customers, contractors, community representatives, political authorities, the media, and opinion-forming milieux;
- how to think and act creatively;
- how to communicate effectively with other people.
- advertising agencies,
- public relations agencies,
- internet portals,
- marketing and promotion departments in international corporations,
- national and international companies from various industries,
- non-governmental organisations,
- you will discover the main fields of activity in the marketing industry: analysis and planning; conceptualizing social media strategy; and the presentation of strategy to clients;
- specialist subjects are taught by experienced industry practitioners who will reveal to you the specificity of the job from the inside;
- some of the subjects—especially those in the field of creation or strategy—take the form of a workshop allowing you to learn to use specific tools in practice;
- you will get to know the international media market;
- as the curriculum is conducted in English, you will be able to improve your language skills and increase your chances of finding a dream job in an international context.
Dział Rekrutacji Collegium Civitas
tel. 22 656 71 89
pokój 1210, Pałac Kultury i Nauki, 12 piętro
plac Defilad 1, 00-901 Warszawa