Social Media Marketing

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Attention! Admission to this programme is closed.

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  1. Degree:
    Master’s degree (graduate; Magister)
  2. Mode:
  3. Language of instruction:
  4. Duration of study:
    2 years (4 semesters)
  5. Field of study:

Are you interested in marketing and advertising? Would you like to formulate image strategies for recognized world brands? Enrol for a degree in Marketing in Social Media to gain comprehensive marketing knowledge as a management process. You will learn how to use social media to effectively promote companies, brands, political parties, public institutions, or non-governmental organizations. The curriculum is conducted in English, which means you can improve your language skills and increase your chances of finding a dream job in an international environment.

You will acquire the following skills:

  • how to use modern marketing techniques, especially those for social media;
  • how to prepare and implement strategies in social media;
  • how to creating campaigns and build relationships in social media;
  • how to use marketing research instruments and tools;
  • how to analyse the company’s image and effectuate changes to it;
  • how to brand a product and a company;
  • how business organizations communicate with market participants, customers, contractors, community representatives, political authorities, the media, and opinion-forming milieux;
  • how to think and act creatively;
  • how to communicate effectively with other people.


Career prospects:

  • advertising agencies,
  • public relations agencies,
  • internet portals,
  • marketing and promotion departments in international corporations,
  • national and international companies from various industries,
  • non-governmental organisations,
  • self-employment.



Collegium Civitas Admissions Office
phone: +48 22 656 71 89

room 1210, Palace of Culture and Science, 12th floor
1 Defilad Square, 00-901 Warsaw, Poland