Digital Marketing

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Specialisation courses* Digital Marketing – 2020/2021 Academic Year

  • Display and Video Advertising
  • E-mail and Mobile Marketing
  • E-sport
  • Influencers in Marketing
  • Interactive Marketing and PR-Online
  • Introduction to Digital Marketing and E-commerce
  • Introduction to Project Management and Research Projects
  • Personal Branding
  • Quality and Frauds in Advertising
  • Search Engine Marketing
  • Social Media and Content Marketing
  • Strategy and Planning
  • Web Analytics and User Experience


Core obligatory courses* – Management – 2020/2021 Academic Year

  • Communication – Advertising – PR
  • Consumer Behaviour
  • Economy and Society
  • Financial Accounting
  • Human Capital Management
  • Introduction to Marketing and Sales
  • Logic
  • Macroeconomics and Public Finances
  • Management Accounting
  • Management and Entrepreneurship
  • Microeconomics
  • Organizational Methods and Management
  • Project Management
  • Foreign Language
  • Internships
  • BA Seminar
  • Physical education

In addition to the above:

Elective Courses

*Note: Collegium Civitas reserves the right to alter the content of any course and at any time.
The program is offered only if a required minimum number of students opt for it.

Please note, that the schedule of courses may be different for students starting the program in the spring semester than for students staring the program in the winter semester.

After having successfully completed this programme, students will be granted a diploma of Licencjat in Management, specialisation: Digital Marketing.

Poland conforms to the guidelines from the Bologna Process in European higher education. Degree awarded upon graduation is: Licencjat (first cycle studies; the Polish equivalent of the Bachelor’s degree; similar to BA title). Upon graduation, the Student receives a Diploma of completion of studies together with a Diploma Supplement (copy of the Diploma translated into English, describing the degree, level and specialisation).

Collegium Civitas Admissions Office
phone: +48 508 929 652

room 1210, Palace of Culture and Science, 12th floor
1 Defilad Square, 00-901 Warsaw