International Business and Marketing
3-Year BA Programme in International Business & Marketing
The programme is about training and preparing students to become independent thinkers for either a home or small business, as well as a multinational firm. The combination of economics, business practice and marketing approach learned during the course will enable students to acquire analytical skills and develop analytical thinking.
Students will learn details about marketing and the international business. Marketers investigate the changing needs of commerce and promotion and create products and services designed to meet those needs. Nowadays, all businesses and organizations, as well as government agencies, have marketing needs.
We expect students to become middle managers, future managers, and future thinkers. The programme is designed especially to prepare students and provide the knowledge in two main areas:
Marketing involves sales, advertising, promotion, retail management, marketing research, pricing, physical distribution, new product introduction, branding, international business, and e-commerce, developing successful marketing strategies in global markets.
International business involves: Corporate Governance, Strategic Management, Global Economy, Finance, Trade Relations, Entrepreneurship, and Globalization.
The best qualified lecturers help student to gain the capabilities essential for international business and marketing in the private sector, multinational organizations, as well as public institutions.
The study of international business enables students to understand the cultural and social dimensions of the global marketplace. They’ll learn how business activities are influenced by political, economic, and cultural diversity. Immersion in a foreign environment is one of the best ways to develop a global business mindset and discover student’s potential and the programme in International Business & Marketing at Collegium Civitas is designed to meet the needs of today’s fast-changing market.
It is a 3-year, full-time programme divided in 6 semesters, which focuses on dealing with economic, legal and political issues in an international business situation, and also takes into account the highly sensitive nature of marketing. Marketing is one of the core activities of all types of organizations, whether profit or non-profit, local or international. In a rapidly changing global business environment, marketing is a link between customers and companies. Marketers play a key role in understanding constantly evolving customers’ needs, wants and values, while at the same time they respond to customers by offering them products and incentives.
A variety of selected specialized courses will lead students through standard business practices, different types of marketing, ethics and economics. The course addresses different aspects of globalization, regionalization and intercultural approaches to international business and marketing. The specialization is enhanced by the “Research Methods” course that equips students with the skills necessary for using their competencies in qualitative and quantitative research methods. The major objective of the specialized courses is to help students supplement their professional and academic knowledge in the field of International Business and Marketing.
This programme offers advanced teaching in International Business and Marketing rooted in knowledge of the economic, legal, political, cultural and international aspects of doing business. The programme is based in Warsaw, which allows students direct access to the all benefits of regional knowledge, including information about scientific conferences, important journal articles, and economic news.
The main purpose of the programme is to impart a complete understanding of the complexities of internationalization and to prepare students for careers which require sophisticated knowledge of the nuances of business, marketing, consultancy, strategic advice or international affairs.
The International Business and Marketing programme provides students with an in-depth knowledge of understanding local and global connections. It teaches students to think critically and creatively and also how to communicate effectively within international settings. A broad range of teaching methods prepares students for a future in a variety of careers, whether in international organizations, non-/government institutions, business, academia and other professions which require a strong and in-depth knowledge of the area of international management and variety of aspects connected with marketing. During the studies students choose from a range of specialized courses in the key functional areas of International Business and Marketing. This allows them to tailor the degree to meet their career needs and aspirations. The programme also gives international students a unique insight into the region (UE) and prepares them for a future as specialists in this culturally and strategically important part of the world.
After having successfully completed this programme, students will be granted a diploma of Bachelor of Arts in International Relations, specialization: International Business and Marketing.
Jobs With An International Business & Marketing Degree:
International Accountant, Import/Export Compliance Specialist, International Economist, Management Analyst, Marketing Coordinator, Marketing Manager, Market Analyst, Project Manager, Category Trade Manager, Brand Manager.
Graduates in International Business and Marketing can continue to study for a Master’s degree either at Collegium Civitas, at another university in Poland, or abroad. International Business and Marketing provides a wide range of employment options. The career path could begin in a variety of sectors and disciplines, such as marketing or international trade. Collegium Civitas Graduates from this programme are well suited to careers in both the academic and business world. Typical areas of employment include:
- commercial companies,
- non-profit organizations,
- government agencies,
- export departments,
- international sales and marketing,
- marketing agencies,
- scientific institutes,
Objectives and learning outcomes
As a result of studying this programme, students will achieve the following goals:
Students will have knowledge of theories and their practical application in order to understand simple business functions and processes, including International Business and Marketing
Students will have a fundamental knowledge of legal methodology for case solutions
Students will be able to use of extensive knowledge, theories and professional terminology essential for functioning and communicating in the marketing and international business environment
Students will understand ongoing processes of internationalisation of markets and their impact on companies and customers
Students will be able to apply analytical and critical thinking skills
Students will recognise basic ethical issues that can arise from their business activities and account for them accordingly
Students will be aware of the responsibilities of international community membership
Students will be able to express ideas and arguments clearly in oral skills (in presentations) and basic written communication skills
Students will be able to work effectively in medium-sized teams
Students will be successful as business professionals in private firms and non-/governmental institutions at organizations’ entry-level structure
A wide range of teaching methods employed include:
- traditional lectures
- interactive learning (case study analysis)
- individual supervision for International Business and Marketing group
- students will be encouraged to prepare their Bachelor Thesis in accordance with their field of interest – International Business and/or Marketing.
Supervision and tutorials are provided by Dr. David. E. Kalisz
David E. Kalisz is Doctor of Economic Sciences in the discipline of Management Science. He earned his PhD degree in the Faculty of Management Theory (Warsaw School of Economics). He is the author of numerous scientific articles on Competitive Strategy and New Media. University lecturer in the field of Strategy, Management in the New Economy and Digital Media. He has also taken part as a lecturer in international MBA programmes abroad, i.e. Institute of Management Technology (India) and Tiffin University (USA). In his business life, he runs his own consulting firm and works for Polish Television, where he is responsible for the content acquisition of VOD licenses and development of TV’s new media. He also completed postgraduate studies in Aviation Management at the Institute of Aviation Air Force Defence (National Defence University). Privately he is focused on long-distance running, and most of his free time he spends on learning French.